by markitecture | Dec 5, 2017 | AEC Industry, Branding, Marketing for Architecture Firms, Residential Firms, Social Media for Architects
So you’ve spent hours preparing your design award submission, hoping to win and receive the praise of design peers and potential clients alike. You’ve hit the submit button, off it goes…now what? Whether you win the award or not, the value of your effort...
by markitecture | Nov 13, 2017 | AEC Industry, Branding, Marketing for Architecture Firms, Residential Firms, Social Media for Architects
Proactive marketing and communications can be a tough concept to grasp at times. Beyond having a nice website and responding to RFPs, what other outreach is your firm actually supposed to be doing? One thing that everyone understands though, is getting published. It’s...
by markitecture | May 10, 2016 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects
Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...
by markitecture | Mar 1, 2016 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Residential Firms, Uncategorized
In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...
by markitecture | Jun 3, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Throughout the years, I’ve had countless conversations with A/E firms about the right times to market. I don’t mean on the micro level like, “What time of day is the best time to tweet?” I mean on the macro level like, “We are a little slow right now so we figured we...
