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Make the Most of the AIA 2012 National Convention

Make the Most of the AIA 2012 National Convention

by markitecture | Dec 19, 2011 | Marketing for Architecture Firms

I’m very excited and honored to be helping the DC Chapter of the AIA in promoting the 2012 National Convention. Because of my involvement, I’ve been lucky enough to get a bit of a sneak peek at the awesome Host Chapter events the team has planned this year...

5 HUGE Differences Between Diversifying and Scattered Marketing

by markitecture | Dec 11, 2011 | Branding, Marketing for Architecture Firms

Among a long list of words I’d like to ban, somewhere in the middle lies the word “diversify”.It isn’t really a bad word, per se; it’s just so often used incorrectly that I’ve grown to cringe when I hear it.Investors diversify their...

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