by markitecture | Jul 27, 2011 | Marketing for Architecture Firms
I’ve had a number of conversations recently about experience – project portfolios, resumes, etc. On the flip side, I’ve been challenging clients and connections to focus on expertise.What’s the difference?Experience fills a resume; expertise...
by markitecture | Jul 12, 2011 | Branding, Marketing for Architecture Firms
There is always something else to do.There is always another RFP, another conference, another brochure, another meeting…another bright shiny object.What distinguishes the bright shiny object from the light at the end of the tunnel is your marketing plan. There...
