by markitecture | Feb 21, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
LinchpinsA little less than a year ago I went to hear Seth Godin speak at the Warner Theatre. It was awesome. He was promoting his Linchpin book with a tour and the program was really entertaining, engaging, exciting and a ton of other adjectives that start with an...
by markitecture | Feb 15, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
In the face of numerous consumer brands getting bashed for launching new logos, I thought it fitting to talk about what a logo story is, and even share Markitecture’s.The Logo StoryEvery logo should have a story. It helps employees believe in the brand, it helps...
by markitecture | Feb 5, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
The A/E industry is loaded with some amazingly talented designers – in the built environment that is.However, when it comes to architecture firms and their websites, it can be quite a different story. Try searching for “architecture, websites and...