The Gormley Group Partnership

The Gormley Group, a premier GSA Schedule consulting firm, wanted to enhance brand awareness and increase website traffic to drive growth in GSA Schedules. Markitecture partnered with them to achieve these objectives by implementing strategic updates to their website, including content enhancements and structural improvements. These efforts significantly boosted search rankings for critical keywords like “GSA Schedule Consulting” and “GSA Schedule Consultants.”

To further boost organic traffic, Markitecture established and actively manages The Gormley Group’s social media profiles, achieving significant growth in their LinkedIn audience while sharing engaging content that enhances brand visibility and strengthens long-term search engine optimization. Building on these efforts, Markitecture developed targeted Google Ads and LinkedIn Ad campaigns. By precisely targeting key demographics with a potential interest in GSA Schedules and SEWP IV, these campaigns have driven substantial traffic to the website, resulting in strong overall leads. Additionally, refreshed email marketing strategies, including a redesigned weekly newsletter, have further increased engagement and click-through rates.

Through these combined strategies, direct and organic website traffic has doubled, establishing The Gormley Group as a leader in their field. With ongoing content development, social media engagement, and technical enhancements, the company’s brand presence continues to grow stronger.