National Brush Day Campaign with DTA Foundation
In 2021, Markitecture helped the DTA Foundation revive and refresh the National Brush Day campaign, encouraging people to brush on November 1st (the day after Halloween). We developed an engaging campaign focused on making brushing a family affair and developed a toolkit of materials for dental industry partners and dental offices to use to help spread the message throughout October and on November 1st.
A new National Brush Day landing page featured a toolkit with downloadable materials including social media graphics and copy, posters, email copy and graphics and more. There were nearly 4,000 downloads of the campaign materials, resulting in a reach of almost 6 million consumers on social media.