National Brush Day Campaign with DTA Foundation

Each year, in support of the DTA Foundation, Markitecture develops a National Brush Day campaign, encouraging people to brush on November 1st (the day after Halloween). In 2024, we took a fresh creative approach with the introduction of the #NBDDentSquad heroes, a dynamic set of characters used to inspire dental patients, families, and professionals across the nation to fight tooth decay and plaque together.

To support the campaign, we developed a comprehensive toolkit featuring downloadable materials such as promotional emails, social media graphics, and posters for dental industry partners and offices to spread the message effectively. The campaign also included the DentSquad Activity Sheets Contest, which encouraged participants to share photos of their completed activity sheets on social media using the hashtag #NationalBrushDay. Contest participants had the chance to win one of five $100 Amazon gift cards.

A newly dedicated National Brush Day landing page showcased the downloadable toolkit and provided an easy way for contest participants to submit their entries. Thanks to the engaging campaign materials, press coverage, and interactive contest, we achieved an incredible reach of nearly 125 million consumers, spreading awareness about the importance of good oral health far and wide.

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