Dental Trade Alliance Membership Campaign

Membership campaigns are designed to inform and engage, and the ultimate goals when DTA launched theirs were increased member retention and member recruitment. As with many associations, members often only know a portion of what their membership “gets them”. With the Membership the Matters campaign, we crafted a testimonial style approach to inform members across the spectrum of the wide number of benefits (and depth of value) that their DTA membership offered them. The campaign featured familiar industry faces, paired with specific benefits mentioned in their testimonials. From market intelligence to regulatory compliance, this automated email, social media and print campaign covered all the bases and delivered membership growth two years in a row for the DTA.