by markitecture | Jun 14, 2011 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Too often in client conversations does the notion of advertising get laughed off. The three main motivations for such a quick dismissal are:Too expensiveNo ROIWe don’t need to advertise, all of our work is referral drivenI think I probably deal with #3 enough on...
by markitecture | Apr 20, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm’s marketing plan – needs focus.Your website content – needs focus.Your social media approach – needs focus.As I sat in a meeting recently...
by markitecture | Mar 31, 2011 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Let’s imagine that your firm has…a websitean email marketing accounta facebook pagea twitter accounta blog…maybe more?Are they each on their own little island?One of the best things about Social Media is the ability to connect one information source...
by markitecture | Mar 25, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Perhaps one of the easiest things to say, but hardest to do, is to actually target your marketing efforts. I find that time after time clients (and most companies period) are much more comfortable with the concept of marketing to their top industries or target...
by markitecture | Feb 5, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
The A/E industry is loaded with some amazingly talented designers – in the built environment that is.However, when it comes to architecture firms and their websites, it can be quite a different story. Try searching for “architecture, websites and...
by markitecture | Jan 25, 2011 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
At a recent SMPS DC Tweetup, we had a great conversation about metrics and goals when it comes to social media and A/E firms. As a part of the conversation, a great friend from SmithGroup mentioned their series of videos on YouTube, so I thought it would be worth a...