by markitecture | Aug 12, 2009 | AEC Industry, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Proving the success of your marketing efforts can be a moving target. While most AEC businesses wish it was as simple as “Hi, I’m calling because I saw your ad…” it rarely is. Because of the complex and often indirect nature of successful...
by markitecture | Jul 29, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Residential Firms, Uncategorized
I’d like to throw this post out for fun to provoke a potential shift in industry thinking about AEC firm brands.In a utopian society, every project your firm completes would:Evoke an emotional responseLeave a lasting impressionBe relevant to, yet remarkable amongst,...