Business Development vs. Marketing
This is a very nice article on how architects can help develop more business (from early 2007). Business Development 101Unfortunately though as the name suggests, it doesn't really focus on marketing. Often marketing departments in firms are pigeon-holed into a...
I know what I need to do, I just haven’t done it…
A recent conversation with a Principal ended cordially with a "Thanks, but no thanks."That's ok. Sometimes there isn't a great fit, or the needs aren't there, etc. However, in this instance, the Principal and I had a really nice conversation in which numerous needs...