How To Turn Member Data Insights Into Actionable Strategies

Last week, we offered an in-depth guide to member data and how to understand it. This week we will look at how to utilize that member data in the most efficient way for your association. Read on to discover how to turn member data insights into actionable strategies....

Unlocking the Power of Data: Understanding Association Member Data

Thanks to the hyperconnectivity of today’s association landscape, membership and marketing data are never more than a click away. However, more data doesn’t always mean more understanding. Many membership organizations are capturing far more data than they are using –...

4 Ways Google Ads Can Be Beneficial for Your Association

When you think of digital advertising, Google Ads is likely the first thing that comes to mind. Google Ads takes up to 80% of the entire global online digital network advertising revenue and is a vital resource for organizations of all types, associations included!...

How can I get my whole AEC firm to help me market?

I just read a very nice article from Rena Klein on AIA's website, "Get Your Firm Ready for Recovery." She does a great job of explaining the benefits of sharing project management responsibilities across firm staff through a matrix management approach.  It is...

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Just go after everything, right?

With backlogs drying up for firms everywhere, there is an increased pressure on every RFP response or proposal for new work. There is also a tendency to go after everything that comes in the door. Every new lead seems to be one worth following up on, because it could...

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How can my architecture firm use social media?

Be sure to check out How Can My Architecture Firm Use Social Media - Part 2, it's newer.Or view all blog posts on social media for architecture and engineering firms.There are scores of companies trying to figure out how they can harness the power of social media....

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Is Green enough of a differentiator?

Identifying your firm's brand is all about honing in on what makes you...you. This means being realistic about what you do well and not so well as a company. More importantly, it means determining what you do better or different than everybody else. That's a tall...

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Is marketing taking away from the art of it all?

Very few architecture or engineering school programs focus on how to run a business, and even fewer actually discuss marketing. Why is that? Is marketing sort of like cheating on your profession? Or maybe at least admitting that the artistic aspects of the profession...

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Top 100 Architecture Blogs

I just thought this was worth sharing with everyone. There is an interesting mix of blogs listed here, and a nice categorization.Top 100 Architecture Blogs

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Unique Positioning – But At What Expense?

I recently had a conversation with some DC area architects about this post:architecture at the farmers' marketThis young intern architect did a great job at finding a low-cost way to get attention.  It's actually turned into much more of a PR success than a marketing...

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Markitecture to present at AIA DC Lunch ‘n Learn

Date: 4/3/2009 Time: 12:00noon to 1:00pmAIA|DC Lunch 'n Learn: Marketing for PeanutsWith cutbacks occurring across the board in many firms, marketing budgets are often one of the first to go. Now we are facing lower budgets and more emphasis on billable hours, but...

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