by markitecture | May 10, 2016 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects
Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...
by markitecture | Jun 3, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Throughout the years, I’ve had countless conversations with A/E firms about the right times to market. I don’t mean on the micro level like, “What time of day is the best time to tweet?” I mean on the macro level like, “We are a little slow right now so we figured we...
by markitecture | Sep 11, 2014 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...
by markitecture | Jul 17, 2014 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Each firm is unique and their familiarity, experience, and expectations with social media vary as well. Along with an active social media presence, architecture and engineering firms have disparate goals, with some focused on an increase of followers or likes, while...
by markitecture | Nov 4, 2013 | AEC Industry, Architecture Firm Websites, featured, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Ok, so let’s just go ahead and get it out of the way…SEO is not the only thing that matters when it comes to your website. We definitely understand that. There are a great number of important goals and functions of your site, and you want it to captivate...