by markitecture | Sep 11, 2014 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...
by markitecture | Jul 30, 2014 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Uncategorized
A common theme among most architecture and design firms is the belief that the vast majority of new leads come from word of mouth and referrals. A close second behind this is often the sentiment that marketing efforts therefore can’t make much of an impact....
by markitecture | May 23, 2014 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
One of the biggest struggles that firms seem to have with their website is where to draw the line with the portfolio – specifically, determining how many projects should be included. Designing and building a website should result in a site that can “scale up” easily,...
by markitecture | Jan 15, 2014 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
How Important Is Your Architecture Firm’s Mobile Website Presence? Responsive design. Boom. It’s the biggie these days and boy is everybody asking for it. It feels like it’s becoming the new “we have to get on social media because everybody else is” in many ways....
by markitecture | Jan 4, 2013 | AEC Industry, Architecture Firm Websites, featured, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
If you work for (or own) a residential architecture firm and you’ve been working hard to flex your social media muscles, you’ve more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential...
by markitecture | Nov 12, 2012 | AEC Industry, Architecture Firm Websites, featured, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
What does it mean to you and your firm to “get more out of” social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make...