Marketing experts for associations, non-profits, and professional services
Markitecture is a dedicated consulting partner and marketing agency serving associations, non-profits, and professional service firms. We bring well-thought and custom strategy to each engagement so your team can make the most of your marketing budget and efforts. We don’t “specialize” in everything for everybody. We listen while you express your challenges and make recommendations that deliver results.
Chris Denby
CEO
Our CEO, Chris Denby, combined in-house marketing and ad agency experience to create a consulting firm driven to change how our clients view and execute marketing initiatives. Throughout his career, he has worked with large and small organizations to define clear, effective marketing strategy and deliver powerful execution. Chris approaches all marketing challenges from a strategic and goal-oriented angle, understanding that the ‘why’ and the ‘who’ determine the ‘what’…not the other way around. His career has focused on using technology in the most efficient and cost-effective ways possible to meet marketing goals and he is well-versed in a wide variety of leading AMS, CMS and CRM tools.
Chris received a Bachelor of Architecture and a Master of Business Administration with a concentration in Marketing from Virginia Tech. His professional experience includes in-house and agency experience in B2B, B2C and B2G communications. His marketing and branding experience includes account management, media planning, brand development, social media strategy and marketing plan development. Chris is also a published author and frequent speaker at industry events on social media, branding and marketing strategy. In his free time, you can find Chris with his wife and two kids somewhere between the trampoline, the soccer field and tap class.
Liz Paton
Art Director
Liz Paton comes to Markitecture with her own mix of in-house experience and advertising agency know-how. With a diverse background in digital and traditional media, she has worked as agency designer, in-house designer in both the public and private sector, and Creative Director at a outdoor/art/photography magazine. In addition, she gained valuable industry experience working as in-house designer at an A/E firm. Throughout her career she has designed for well-known clients such as BOB Strollers, Brighton Resort, Franz Bakery, Sun Valley Resort, Salt Lake Convention and Visitors Bureau, The Wasatch Journal, Big Sky Brewing, and many others.
Liz earned a Bachelor of Fine Art with a focus on Communication Arts and Design from Virginia Commonwealth University. She moved west to be near the mountains and settled in Boise, Idaho where she currently lives with her two children. When not designing you might find her playing roller derby, snowboarding, biking, or out walking her dog.
Catie Coleman
Account Coordinator
Catie Coleman is the Account Coordinator for Markitecture and began her career as a Marketing and Communications professional in 2022. She is a recent university graduate and has previous experience interning with numerous communication and consulting firms while in school. Through her internships, Catie gained valuable experience in social media management, market research, and copywriting for marketing materials.
Catie studied at the University of Florida, where she received a Bachelor of Advertising and a Master of Mass Communications specializing in Digital Strategy. After graduation, Catie decided to relocate to Tampa, Florida, where she enjoys going to the beach, traveling, spending time with family and friends, and staying active.