by markitecture | May 10, 2016 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects
Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...
by markitecture | Mar 1, 2016 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Residential Firms, Uncategorized
In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...
by markitecture | Oct 4, 2012 | AEC Industry, Architecture Firm Websites, Branding, featured, Marketing for Architecture Firms, Residential Firms, Uncategorized
It still amazes me when I receive a list of firm websites from someone – and more than 50% of them are dysfunctional. Perhaps even more surprising is that I usually receive them as a list of aspirational competitors, top-notch designers, distinguished panelists,...