by markitecture | Jul 12, 2023 | Association Marketing, Association Technology, Branding
When you think of digital advertising, Google Ads is likely the first thing that comes to mind. Google Ads takes up to 80% of the entire global online digital network advertising revenue and is a vital resource for organizations of all types, associations included!...
by markitecture | May 5, 2023 | Association Marketing, Association Technology
Engaging younger members is a high priority for most associations, but it is easier said than done. Highly connected young professionals are used to seeking help online from a variety of sources and can sometimes overlook the value of an association membership. You...
by markitecture | Feb 9, 2023 | AEC Industry, Architecture Firm Websites, Association Marketing, Association Technology, Marketing for Architecture Firms
Is your association using Google Analytics to track data? If so, you are most likely familiar with the announcement that Google Analytics will no longer process data for Universal Analytics (UA) past July 1, 2023. Prior to the deadline, all organizations will have to...
by markitecture | Dec 21, 2022 | Association Marketing, Association Technology, featured, Social Media for Associations
Social media has become a dominant means of communication between people, but is it really a valuable tool for communicating to association members? Absolutely. Social media provides opportunities to engage with your members, build a sense of community within your...
by markitecture | Nov 15, 2018 | Association Marketing, Association Technology
The trend for many Association Management Systems is to try to wrap everything they can into one package. Need a website? Here’s a website builder! Need online communities? Let’s turn on that module! However, just because a system CAN do something, doesn’t mean it...