How to Make the Most of Award Submissions

So you've spent hours preparing your design award submission, hoping to win and receive the praise of design peers and potential clients alike. You’ve hit the submit button, off it goes…now what? Whether you win the award or not, the value of your effort doesn't have...
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How Do I Increase My Chances of Getting Published?

Proactive marketing and communications can be a tough concept to grasp at times. Beyond having a nice website and responding to RFPs, what other outreach is your firm actually supposed to be doing? One thing that everyone understands though, is getting published. It’s...
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How to Take Your Email Campaign to the Next Level

By: Nick Cafferky So you finally have the robust mailing list that you’ve always wanted. Maybe it was a successful trade show, maybe it was great a social media campaign — but regardless of how it happened, it is a great start. But what now? While it’s true that...
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Ten Words You Should Replace on Your Architecture Website

Ok, so let's just go ahead and get it out of the way...SEO is not the only thing that matters when it comes to your website. We definitely understand that. There are a great number of important goals and functions of your site, and you want it to captivate and engage...

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It’s All About the List

This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn't written specifically for...

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What to do now that your architecture firm is on Houzz

If you work for (or own) a residential architecture firm and you've been working hard to flex your social media muscles, you've more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential design....

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10 Tips for Improved Social Media for Architects

What does it mean to you and your firm to "get more out of" social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make your A/E...

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What If Our Work Isn’t Sexy?

The architecture world is full of photos that make people drool. It’s an aesthetically-charged profession, with awesome resources like ArchDaily and Architizer making a high percentage of the profession feel inadequate. The dirty little secret is that every project...

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Social Madness – Driving You Mad?

If you're anything like me, you've been inundated with requests lately from contacts and companies that you follow to vote for them in the "Social Madness" Competition that's currently going on. The DC rankings are here. View the rules here. I love a good competition...

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3 Cool Competitions During #AIA2012

The 2012 AIA National Convention is just days away here in DC. While I can't say enough about how fun the tours and Host Chapter Party are sure to be, there are also some really unique competitions worth highlighting. The competitions range from honoring High School...

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4 Tips to Put Your Sponsorship Dollars to Work

The AEC Industry really doesn't have a long history of "marketing" in a true sense of the word. Business Development is a little more prevalent than marketing in many ways - there are almost always expectations placed on principals or other senior folks. However, the...

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