Using Google’s Keyword Planner to Better Understand SEO

We’re excited to announce the first in our new series of brief video tips for architects and engineers. We’re looking forward to posting a number of short, helpful videos highlighting online tools and tricks that can help firms improve their marketing, online presence and SEO.

Today’s video is focused on understanding a little more about what it means to optimize your site for searches based on looking at the what people are actually searching for! We are taking a look at Google’s Keyword Planner tool and highlighting how simple word choice changes make big impacts on search results and your architecture firm’s SEO strategy! Have questions? Leave them in the comments and we’ll address them or post more videos!

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