by markitecture | May 30, 2011 | AEC Industry, Architecture Firm Websites, Branding, Marketing for Architecture Firms, Uncategorized
I remember several years back, working in-house and hearing the word “fluff” tossed around a lot. More specifically it was “marketing fluff.” Being a marketer, I never particularly cared for the word because it was the term people used to...
by markitecture | May 3, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
I’ve been lucky enough to work on several websites lately. But…I’m not a designer. I’m also not a programmer.So what, you ask, could I possibly be doing for a website project if it’s not one of those two things? Information...