by markitecture | Oct 25, 2010 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Last week we had an excellent SMPS education program here in DC about Architecture firms using social media. As with many programs, the event was live-tweeted. During the event, a fellow industry tweeter (not present at the program) sparked a conversation about the...
by markitecture | Oct 12, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I was lucky enough to have a wonderful vacation with my family last week. For my first time, and my kids’ as well, we went to Walt Disney World in Florida. It was an amazing trip, and so much fun, even for my wife and me.There is maybe no better case study for...
by markitecture | Sep 28, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
With the official launch of GoNoGoPro only days away, I couldn’t help but write a post detailing some of the long term benefits to using such a simple, yet powerful tool. Sure, the day-to-day use will save time, money and likely prevent your firm from going...
by markitecture | Sep 26, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
Last week I walked by a neighborhood barbershop, and for the first time in all the years that I’ve lived here I noticed that they also sold hats. I had to chuckle.Why would a barbershop sell hats? I imagined that somewhere along the way the owner decided maybe...
by markitecture | Sep 13, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
Working as a marketer, whether in-house or on the agency side, when colleagues or clients come to me with a request there is one thing that I ALWAYS insist on giving or getting before I start work – a due date.As projects get more complex, you need more due...