by markitecture | Sep 28, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
With the official launch of GoNoGoPro only days away, I couldn’t help but write a post detailing some of the long term benefits to using such a simple, yet powerful tool. Sure, the day-to-day use will save time, money and likely prevent your firm from going...
by markitecture | Sep 26, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
Last week I walked by a neighborhood barbershop, and for the first time in all the years that I’ve lived here I noticed that they also sold hats. I had to chuckle.Why would a barbershop sell hats? I imagined that somewhere along the way the owner decided maybe...
by markitecture | Sep 13, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
Working as a marketer, whether in-house or on the agency side, when colleagues or clients come to me with a request there is one thing that I ALWAYS insist on giving or getting before I start work – a due date.As projects get more complex, you need more due...
by markitecture | Sep 9, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
The last three weeks have been pretty difficult for my five year old son. He has been to the ER twice now for head injuries, once for stitches (bike accident) and another for the medical glue (playground accident at recess). Needless to say, we’ve all been pretty...