by markitecture | Aug 22, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
I’ve been doing a lot of demos for GoNoGoPro the past couple weeks, and the demos have led to some awesome questions about the RFP decision-making process.Whether formal or not, all firms go through some sort of a process to decide which jobs are worth pursuing....
by markitecture | Aug 16, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I’m lucky enough to be involved in three client social media/web strategy campaigns right now, all at varying stages. Each of them have distinct goals, communications styles and audiences.As the strategy for each has been finalized, I find it amazing how...
by markitecture | Aug 9, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I’ve been meeting some exciting and creative people lately. Inevitably, if we’re meeting at a business function we do the whole “business card exchange thing.” I love it when I get a business card that’s square, or shorter than...