by markitecture | Jun 30, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
There are a few ways to determine the importance of a strong Go/No-Go decision process for your architecture, engineering or construction firm. Regardless of how you look at it though, the fact is it’s important. For this particular post, I’d like to focus...
by markitecture | Jun 25, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I wanted to share one of my wife’s favorite stories about me from architecture school. It actually turned out to be one of my classmates’ favorites as well – at my expense unfortunately.I was in Professional Practice, the class that was supposed to...
by markitecture | Jun 16, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I had another blog post in the works when a friend shared this great piece on their Facebook wall.The Essence of Pleasure by Jonah LehrerI couldn’t help but scrap my other post (or at least put it on hold) to jump on this topic for a few moments. The Essence of...
by markitecture | Jun 2, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
Tonight, as my family and I ate dinner on the deck, I noticed our bottle of OFF! on the table. Aside from the usual “special formula” and “family-safe” marketing copy, one thing that really stood out were the words “WEST NILE VIRUS”...