by markitecture | Mar 29, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
If you ask the average AEC firm partner, they’ll say they know their audience. They’ll also say they know their capabilities, they know the contacts, they know the market, etc. These are very true statements for the most part.Well, why then, do people hire...
by markitecture | Mar 14, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
There are plenty of articles and webinars on how to make your entire firm into sales people. The thought behind many of these courses is that the more people that are selling on behalf of the firm, or at least reaching out, the more new projects your AEC firm will...