by markitecture | Nov 30, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Uncategorized
Being a Hokie Architecture alum, I couldn’t help but follow the story of the Lumenhaus as Virginia Tech’s team traveled to DC for the Solar Decathlon.The marketing part of me, Pamplin MBA at Tech as well, found a whole new take on the story when reading...
by markitecture | Nov 23, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I don’t think I can name a single client that has said to me “I have more than enough time to ‘do marketing’ but…”Regardless of ample resources, a full in-house marketing staff, or even an incredibly slow time around the office, it...
by markitecture | Nov 9, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
‘Tis the Season.I just had a fantastic networking/brainstorming meeting last week with an excellent group of AEC marketing folks in DC. Interestingly enough, the topic of holiday cards came up and I was surprised how many firms were not doing anything at all,...