by markitecture | Jul 29, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Residential Firms, Uncategorized
I’d like to throw this post out for fun to provoke a potential shift in industry thinking about AEC firm brands.In a utopian society, every project your firm completes would:Evoke an emotional responseLeave a lasting impressionBe relevant to, yet remarkable amongst,...
by markitecture | Jul 14, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
If you’re like many other firms, you’ve had one of the following things happen:A website redesign with several false starts (or maybe even never gotten off the ground)A brochure or mailing campaign that everybody grumbled about under their breath after it...
by markitecture | Jul 7, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
As I read over the article and list of the Top 250 Firms (by revenue) in Architectural Record, I actually found the reader comments to be more in tune with the industry sentiment than the ENR list itself. (Be sure to read a few, there are some doozies…)The truth...