by markitecture | Mar 31, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
I just thought this was worth sharing with everyone. There is an interesting mix of blogs listed here, and a nice categorization.Top 100 Architecture Blogs
by markitecture | Mar 25, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
Quite often, firms that struggle with marketing seek out a new hire…a “closer.”The strategy is this:1. Hire somebody dedicated to bringing in new business and new business only2. Tie their compensation to their success3. If they don’t work out,...
by markitecture | Mar 23, 2009 | AEC Industry, Marketing for Architecture Firms, Tales, Uncategorized
I recently had a conversation with some DC area architects about this post:architecture at the farmers’ marketThis young intern architect did a great job at finding a low-cost way to get attention. It’s actually turned into much more of a PR success than...
by markitecture | Mar 19, 2009 | AEC Industry, Events, Marketing for Architecture Firms, Uncategorized
Date: 4/3/2009 Time: 12:00noon to 1:00pmAIA|DC Lunch ‘n Learn: Marketing for PeanutsWith cutbacks occurring across the board in many firms, marketing budgets are often one of the first to go. Now we are facing lower budgets and more emphasis on billable hours,...
by markitecture | Mar 16, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Tales, Uncategorized
This is a very nice article on how architects can help develop more business (from early 2007). Business Development 101Unfortunately though as the name suggests, it doesn’t really focus on marketing. Often marketing departments in firms are pigeon-holed into...